The data doesn’t lie: people don’t like paying for shipping.
Offering free shipping is a common tactic among sellers that is proven to work, and it’s an excellent way to attract new buyers and keep sales going swiftly and consistently. Not only does free shipping entice your buyers, but it is also extremely easy to setup on Foraged.
How to set up free shipping on a Foraged product
1. Sign in to your Foraged.com account and go to the Vendor Dashboard.
2. In the Vendor Dashboard, head over to the products page and choose a product that you'd like to add Free Shipping to or create a new product.
3. After ensuring that the product listing is complete, at the bottom of the page go to the Shipping Methods section and select Free Shipping.
4. Hit Publish Product at the top of the page.
How to price your products for Free Shipping
When offering free shipping, it's important to ensure that your prices are set at a level that allows you to cover the cost of shipping without sacrificing profitability. In order to assist with this, Foraged has created a Free Shipping Calculator to assist you in pricing your products for maximum profit margins.
Additionally, here are some strategies to consider when pricing your products for free shipping:
- Calculate Your Margins: Determine the profit margins for each product and factor in the cost of shipping when setting prices. This can help you determine the minimum price point you need to maintain profitability.
- Adjust Prices Strategically: Consider adjusting your prices slightly to account for the cost of shipping. For example, you could increase the price of high-margin products or reduce the price of lower-margin products to maintain profitability.
- Consider Your Competitors: Research your competitors' pricing strategies to ensure that your prices are competitive, even with the added cost of shipping. You may need to adjust your prices to stay competitive, while still maintaining profitability.
- Test and Monitor: Monitor your sales and adjust your prices as needed. You may need to test different pricing strategies to find the optimal balance between profitability and customer demand.
For Example: Fresh Apples at $5/lb and $25 average shipping cost will translate to $30 and Free Shipping for 1 pound.